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Thread: Mendelow’s stakeholder mapping matrix

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    Snehal K's Avatar
    Snehal K is offline Moderator Snehal K is on a distinguished road
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    Default Mendelow’s stakeholder mapping matrix

    Mendelow’s stakeholder mapping matrix is a tool to classify stakeholders according to their importance to the organisation.

    Stakeholder group with----------------Level of importance

    High interest and high power ---------------High importance
    Low interest and high power ---------------Medium importance
    Low interest and low power ----------------Low importance
    High interest and low power ----------------Medium importance

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    james yevu is offline New Member (0-29 posts) james yevu is on a distinguished road
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    I Found It Hard To Understand This Caption What Will Be The Most Easy Way Of Understanding It

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    Hi James

    Different stakeholders have not only very different but often contradictory objectives. Organisations need to identify all their stakeholders, rank them in order of importance to the organisation and balance the interests of these conflicting groups.

    Mendelow provides a tool that organisations can use to classify their various stakeholders. Depending on their interest in the organisation and their power over the organisation, stakeholders can be ranked as mentioned above. For example government has low interest and high power. So organisation needs to give medium importance to government.

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