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Acid
24-09-08, 12:04 AM
Hi everyone,


Q : Test Yourself 1 , GTG Study text page A4.5

Answer :

Gadget Ltd. first need to identify its customer by identifying the needs of different customers in a same market by market segmentation i.e. pick up oranges from the basket of apple. and they market the demands which are in demand by customers in those group.

Gadget Ltd. is going to have 2 types of customers:

1. Industrial Customers - Who are likely to be the wholesalers and retailers of motorbikes who will want a better presentation of bikes , good packaging and stylish promos , banners.

2. End users - Like me , who will be interested to see the features of motorbike , its speed , its cost and its specification which would suit my requirements.

Frost
07-11-08, 07:04 AM
hmmm you went from Oranges to motorbikes, could you explain the connection? and wont the suppliers have any say?