Mendelow’s stakeholder mapping matrix

[Snehal K]

Mendelow’s stakeholder mapping matrix is a tool to classify stakeholders according to their importance to the organisation.

Stakeholder group with----------------Level of importance

High interest and high power ---------------High importance
Low interest and high power ---------------Medium importance
Low interest and low power ----------------Low importance
High interest and low power ----------------Medium importance

[james yevu]

[
Daer Sir,
I Found It Hard To Understand This Caption What Will Be The Most Easy Way Of Understanding It

[Snehal K]

Hi James

Different stakeholders have not only very different but often contradictory objectives. Organisations need to identify all their stakeholders, rank them in order of importance to the organisation and balance the interests of these conflicting groups.

Mendelow provides a tool that organisations can use to classify their various stakeholders. Depending on their interest in the organisation and their power over the organisation, stakeholders can be ranked as mentioned above. For example government has low interest and high power. So organisation needs to give medium importance to government.