Snehal K
22-11-07, 08:50 AM
Types of organisation
Commercial
Not-for-profit
Public sector
Non-governmental
Cooperative
Main departments in a business organisation
Research and development
Purchasing
Production
Direct services provision
Marketing
Administration
Finance
Anthony hierarchy
1. Strategic level
2. Management level
3. Operational level
Marketing mix
Product
Price
Place
Promotion
Scalar chain- vertical line of command
Span of control- number of employees under supervision
Tall organisation- large number of managerial layers
Flat organisation- fewer managerial layers
Commercial
Not-for-profit
Public sector
Non-governmental
Cooperative
Main departments in a business organisation
Research and development
Purchasing
Production
Direct services provision
Marketing
Administration
Finance
Anthony hierarchy
1. Strategic level
2. Management level
3. Operational level
Marketing mix
Product
Price
Place
Promotion
Scalar chain- vertical line of command
Span of control- number of employees under supervision
Tall organisation- large number of managerial layers
Flat organisation- fewer managerial layers